INTRODUCTION
Background of the Report: Our Course Instructor Mr. Md. Farhan Faruqui recommended us to prepare a report on "Warid Telecom" which will be regarded as the Term Paper for the summer 2007 semester. The report was supposed to find linkage among real-life advertisements by Warid Telecom and the theories taught in the classes of the course of Consumer Behavior.
Statement of the Problem: The report will try to answer the following questions:
? Is Warid Telecom applying the theories of Consumer Behavior in their marketing activities?
? Are the methods effective?
? Do the Consumers like their marketing activities?
? What is Warid's position in the market compared to other companies?
? Will these promotional messages ensure future success for Warid Telecom?
? What else Warid Telecom can do to ensure future success?
Statement of Purpose: The report will serve the following Purposes:
? Defining the practical application of theories of consumer behavior evident in Warid's marketing activities.
? Explaining the efficiency of Warid's marketing activities.
? Presenting a total picture regarding consumer feedback and responses.
? Describing Warid's position in the market.
? Few suggestions for Warid Telecom that will ensure long-term success for Warid Telecom
Scope of the Report: This report has been prepared within the following parameters:
? The report will cover the marketing activities and strategies undertaken by warid Telecom.
? & ...