Analysis/Evaluation
1. From the content of the web station, we could find that the online business model of it is a combine one; it contains B2C and B2B both. If you login this web, you could see a form with two lines, which at the top of the page. The first line lists the goods that are waiting for being bought. The second line lists four famous brands companies. Although we could choose the goods from the form, and it seems that it does not make any business activities with other company, the four companies just put their goods on the web page, and let the web company sell it. The four companies must make some agreements with the web station, and these activities are the B2B model. The transactions conducted between businesses on the web, which often called B2B model. Besides of these, the net payment is by the electronic bank system. These transactions are also conducted between businesses.
2. Many companies, which involve its business to the web, should build their sites to meet the specific needs of various types of customers. A good first step in building a customer-based marketing strategy is to identify groups of customers who share common characteristics. 800Buy is a company that sells the digital goods, commodities and gifts to support people to send present at special time. Its customers include domestic denizen, overseas customers, and domestic company customers or overseas. In fact, the main customer of 800Buy is person, from the site we could find it.
3. The context of the sites is arranged very well. First, at the top of the first page it gives the customers a brief form that provides the main products. Then the following it divides the form into detailed parts, and each part has a detailed content. So the users could find their products ...