Wedding service industry study
Wedding is a dream, wedding is an experience and wedding is also a trouble for newlyweds. Fortunately, with the assistance of the wedding service companies, new couples are being able to enjoy the whole process without troublesome bagatelles. Here, we would like to define the wedding service companies clearly: They are companies who offer wedding ceremony services. There are also some wedding related companies such as honeymoon trip agency and the photography studio, however, in this report we will only discus the wedding service industry in a relative smaller conceptual framework and analyze the market background, service components, service problems and future development of the industry.
1.The background of wedding service
1.1.Wedding service in China
Although wedding service is quite mature in overseas countries, especially in Japan where the package of wedding service is perfect and has great influence on GDP, it is quite fresh in our country. The wedding service evolved in 1990s in china with few items can be selected and with the average cost below one thousand per couple. In the following decade, the wedding service has witnessed significant changes in young couples’ taste, culture and purchasing psychology, while greater emphasis has been laid on the combination of traditional wedding style and western wedding style. Nowadays, after about 10 years’ development, the total national turnover derived from wedding is up to 2.5 billion. Hence we have every reason to believe that in 2010 the huge wedding market will above100 billion RMB, while creating about 100 billion relevant demand in catering, traveling, food, costume and so on!
1.2.Wedding service in Shanghai
The wedding service in Shanghai boasts th ...