What is marketing? There are many different views as well as definitions as to what marketing may be. (Kyle, 2006) After conducting extensive research on the definition of marketing, I have come to my own conclusions of how to define marketing. I have taken in account the various definitions that many sources have published with throughout the years and made my own ?simple' definition. Also, I have found some companies that have exhibited successful marketing practices. Now let's explore what I believe marketing is.
What marketing means to me
My belief of marketing is that marketing is everything; it is the identification of what people need, knowing their habits and then developing solutions for the identified problems. It the process of making the people feel that they will be benefited if they purchase the solution or product developed. Marketing is delighting the customers. It is also about understanding consumers and fulfilling an existing need. (Kyle,2006) Marketing is nothing more but the skill to sell your product at a price that increases a seller's profit. However a buyer prefers to buy at a price that will maximize his benefits.
Successful marketing practices
One example of successful marketing would be Huggies diapers. The commercials are seen in many countries, and in many different languages. Their website can even be accessed in a variety of languages. (www.huggiesbabynetwork.com) Also, who could forget the commercials they advertise with the adorable babies crawling around. I constantly receive coupons and information in the mail, and also pop-ups on the internet when I am browsing the ever popular baby sites. Even though I personally don't use Huggies for my child, ...