Whirlpool- home appliance industry
Industry sales $120 billion source: book
The US household applianace manufacturing industry consists of about 300 companies with combined annual revenue of $25 billion. Major companies include Whirlpool, Electrolux, and GE. Most companies in the industry are small. The industry is highly concentrated: the top 20 companies hold 95 percent of the market.
Source http://premium.hoovers.com.remote.baruch.cuny.edu/subscribe/ind/fr/profile/basic.xhtml?ID=210
Industry Growth & Industry Life Cycle
-6.4% industry revenue in 2007
Source:
http://www.ibisworld.com/industry/retail.aspx?indid=789&chid=1
Industy life cycle by Geography:
American growth: decline 3-5%
European growth: Flat (mature)
Latin America: increase 5-8% (growth)
Asia: increase 5-10% (growth)
Source: http://thomson.mobular.net/thomson/7/2564/3027/ (page112)
Growth of Segments
Cheap and efficient washing machines are growing industry-wide.
Inexpensive machines will make Whirlpool thrive as its entry into developing countries strengthens.
“In 2008, Consul brand will offer a new line of automatic and semi-automatic washing machines. Its semi- automatic washing machines offer tremendous growth potential and serve a largely untapped consumer segment- lower-income families with some disposable income.”
Source: http://thomson.mobular.net/thomson/7/2564/3027/ (Page 79)
In 2007, the company saw tremendous growth in both the front-loading laundry and dishwasher segments. Bosch launched its industry-exclusive feature, ECOACTION(TM), which helps consumers save up to 25% in energy, with just the push of a button.
Source: http://findartic ...