Written Assignment 5 Pricing Strategies One of the four major elements of the marketing mix is pri

Management Sciences Department NUCES                                      0-001-008
                                                                                                                                                                                     June 12, 2008

PRICE WAR AMONG PAKISTAN CELLULAR COMPANIES

Price war is a global phenomenon. In the present world of economic growth, changing socioeconomic factors, dynamic labor markets and hyperactive macro environmental factors, almost all the companies face the problem of Price war. In this very competitive business environment no business can enjoy and sustain the success until it deals with the problem of lowering its’ prod ...
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