Introduction
Jordan is a small country located in the Middle East. We have researched all aspects of opening a Wyatt Earp Steakhouse in Jordan and have found that the disadvantages outweigh the benefits. Annual income in Jordan is substantially lower than that of the United States and a high percentage of the population lives in poverty. Religion plays a significant role in the culture of Jordanians. The majority is Muslim and abides by strict customs concerning eating habits. The competition is fierce since similar casual American restaurants are already established in the major cities of Jordan. We recommend not expanding Wyatt Earp Steakhouse into the country of Jordan due to challenges that override advantages.
Demographics
In Jordan, 1.36 out of 5.4 million people are part of the workforce. The average life expectancy for the people of Jordan is 71 years and fifty percent of the population is under twenty years of age, therefore the unemployment rate is high. The average yearly income is $1,800 per person. Compared to the U.S., this income level is low. If Wyatt Earp Steakhouse were to expand to Jordan the prices on the menu would have to be lowered a considerable amount for the people there to be able to afford it. 98% of the population is Muslim. They have special eating habits that are not in accordance with the menus at Wyatt Earp Steakhouse. The official language of the country is Arabic, yet the middle and upper class are able to speak fluently in English. Since these are the people that would have the income to afford eating out at a restaurant, it is good that they are open and accepting of the American culture ("EBSCOhost" 1). &n ...