[Research Paper for Young Managers category]
BRAND IMAGE OF A COMPANY AND ITS IMPACT ON MARKET CAPITALIZATION
- An Analysis of how the qualitative relates and impacts the quantitative
Author Details:
Contents
1. Executive Summary…………………………………………………………..4
2. Relevance of the topic………………………………………………………..5
2.1. Valuation – what is a brand worth?.......................................................5
2.2. Brand Image Constituents ………………………………………………..6
2.2.1. Intangibles in Financial Accounting………………………………..7
2.2.2. champion brands and their brand valuation – 2006……………..9
3. Elements of Business valuation – qualitative and quantitative……&nb ...