1. Executive Summary
Competition is growing within the aircraft manufacturer industry; Z-Wing is experiencing strong competition especially from Janssen. Z-Wing is the world largest commercial and aircraft manufacturer with annual revenues at $60 billion and market cap at $35 billion. As Z-Wing closest competitor Janssen recently captured 47% of the market. In addition, the global commercial aviation market is growing at a low 5% per year. To remain competitive Z-Wing will implement a Customer Relationships Management (CRM) system that will improve the customer’s experience. This system will also provide Z-Wing the data information; such as real sales numbers and how to move forward with marketing strategies. The CRM will focus on customer needs, customer support system, and marketing efforts.
2. Situation Analysis
Market Summary
As a trillion dollar industry, the core market of commercial aircraft market increasing by 5% annually includes all of commercial transport and general aviation aircraft and helicopters. The external factors affecting the market are government regulations, health and safety concerns, and competition and market growth. Currently, Z-Wing occupies 50% of the world's commercial aircraft market with annual revenues of $60 billion and a marketing cap of $35 billion.
SWOT Analysis
SWOT Analysis will identify industry trend, assess Z-Wing’s current state, and enable Z-Wing to identify their market weakness and strengths as well as opportunities and threat. Currently Z-Wing strengths are their internationally well known, they are leader in the industry and they are financially sound. Z-Wing opportunities and threat are external factors. Hence, Z-Wing has budget ...