CCHBC Eurasia – company description
In this case we have chosen Coca-Cola company - the largest beverage producer and distributor in Russia- for e-commerce analysis because nowadays the company is rapidly developing towards selling its product using e-commerce.
First of all, to get a clear picture of the company we’ve selected to analize, let’s refer to its history and description.
CCHBC’s business consists of producing, selling and distributing non-alcoholic beverages. In 2006, it sold over 1.7 billion unit cases, generating net sales revenue of €5.6 billion. The company’s product portfolio consists of 147 carbonated soft drinks, or CSDs and 461 non-carbonated soft drinks, or non-CSDs across the water, juice and juice drinks, energy drinks, sports drinks, and ready-to-drink iced tea and coffee categories. In 2006, CSDs accounted for 67% and non-CSDs accounted for 33% of our sales volume. CCHBC offers its products in a range of package sizes as it strives to achieve profitable volume growth across different retail channels and consumption occasions.
Coca-Cola Hellenic operates in three business segments, each comprised of countries with similar levels of eceonomic growth prospects:
• Established Countries: Italy (northern and central), Greece, the Republic of Ireland, Northern Ireland, Austria, Switzerland and Cyprus.
• Developing Countries: Poland, Hungary, the Czech Republic, the Slovak Republic, Croatia, Lithuania, Estonia, Latvia and Slovenia.
• Emerging Countries: Nigeria, Russia, Romania, Bulgaria, Ukraine, Serbia, Montenegro, Bosnia and Herzegovina, FYROM, Belarus, Armenia and Moldova.
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