Content
Introduction????????????????????????????????.2
1. The product??????????????????????????????..3-4
2. About ZARA?????????????????????????????...5-6
2.1 Market Share?????????????????????????????..6-7
2.2 Competition??????????????????????..????????.7
3. Timetable????????????????????????????????8
Conclusion????????????????????????????????..9
Bibliography???????????????????????????????..10
Introduction
During the course of the module I decided to focus on the high street retailer ZARA with a main focus on their winter shorts. In order to obtain more information about their design process I will try to get in touch with the company headquarters to systematically explain the production procedure.
Following, there is an example of question I intend to ask:
? Where do you get your inspiration from?
? How many designers work for ZARA?
? How is the atmosphere and culture in the company?
? Why is ZARA one of the fewer retailers who have up to date fashion?
? How do you decide on the products?
? How many sketches do you draw and how many of these go actually into production?
? Where are the products produced?
? Etc.
1. The product
The clothing I have chosen is the winter shorts. It is a must have for this autumn/winter 2005/06 and was one of the fashion key items on the catwalk. The reason why I chose to talk about ZARA's winter shorts is the fact, that it has been an eye catcher during the spring/summer 2005 and had an influential emphasise on the Haute-Couture winter/autumn collection 2005/6.
The shorts are made of the scene's hottest tre ...