RSM ERASMUS UNIVERSITY
Shadow Assignment: ZARA
BAP64-08
November 2008
Gerbert Bos 318710
Tim Odenkirchen 320642
Kathrin Treutinger 321147
Yaoyao Zhang
Table of Contents
1. Preface 2
2. Introduction to Zara 2
3. Supply chain management 3
Gathering data 3
Designing 3
Manufacturing 4
4. Human Resource Management 5
5. Marketing 5
Store layout 5
Customer service 6
Sales 6
6. Expansion 6
7. Finance / accounting 7
Profitability 8
Zara’s current situation in the financial crisis 8
8. Environment & animal welfare 8
9. Prognoses for the future 8
10. References 9
1. Preface
Our group decided to analyse the fashion retailer ZARA, since it seems to be an extraordinary company given that they are continuously increasing revenue and profit despite credit crunch and financial crisis. They are highly international meanwhile they started very local. Moreover we are direct clients of this company and experienced their products and customer service, so that we are alr ...