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Budweiser Report
Once a year a large amount of the U.S. population sits down to watch the same program, the Super Bowl. In addition to the game, people become consumed with the new commercials that are featured for the first time, during the game. The commercials they are watching are produced by the best and the brightest in the business, such as Anheiser Busch, spending an immense amount of money just to advertise their products. Commercials aired during the Super Bowl generate almost as much attention as the Superbowl itself.
If the game fails to be comparative early on, there can be significant fall off in viewers. Advertisers whose commercials air in the fourth quarter of a lopsided game can take as much of beating as the losing team. The reverse also can be true, however. If the game is close, no one will be going anywhere and more people will view the commercials. Purpose for the study. The purpose of this study is to determine whether or not it is financially feasible for Super Bowl advertisers to pay high cost commercials spots shown during the prime time. The Super Bowl telecast typically attracts the biggest TV audience of the year and it has become a showcase for advertising as well, allowing the network that carries it to charge seemingly endlessly escalating prices. To millions of people, half the fun of watching the Super Bowl is the commercials. But do people really pay attention to what is advertised or do they just watch the commercials to find out if they are funny? The study will focus on audience's retention, and advertising effectiveness. This study will be a valuable tool for companies that wish to advertise during future Super bowl events. Advertising c ...