Executive Summary
Paradise parks were the entertainment parks started by Mr. Francis by an idea of relaxation and shared humanity. The park was performing well right from the start but the problem begins later on and for the last two years it made loses. CFO of the park, Nathan Cortland came up with an idea to resolve the problem. Jill Hoover, CEO of the park along with other members were not sure about the proposed idea as it was against the company's values and culture. So the topic of discussion is whether Nathan's idea can enhance Park's performance or undermine it?
Word Count : 99 words
REPORT
Situational Analysis
The whole case revolves around Jill Hoover, CEO of the park and the daughter of the founder and Nathan Cortland, CFO of the park. Paradise parks were making profit right from the start, but the problem begun from the last two decades when their profits had remained slim. And finally for the last two consecutive years they made loses.
The reasons for this problem could be many. The competition was growing in the industry and many new players were also entering, fighting for the same set of customers. The labour costs were rising due to low unemployment in late 1990's. Due to a series of industry mishaps insurance rates had also soared, the capital costs of building the new rides were also rising. And the real-estate tax benefits that the Park received originally were also expiring. All these factors resulted in high operational costs and finally decrease in revenue. So the company had to come up with ...